Case Study: Upfield improves corporate and investor relations engagement with Digivate

Upfield boosts organic sessions by 28.5% with Digivate

Upfield, a major global plant-based consumer packaged goods company, faced the challenge of building a new corporate and investor relations website following its transition from Unilever. They needed this site to communicate their new brand identity and required a secure, multi-lingual contact hub for customer enquiries. They engaged the vendor Digivate to create a solution using the WordPress content management system.

Digivate developed a streamlined WordPress site with standardized components for easier management and built a secure, central contact form available in over 40 languages. The solution also included an integration with Greenhouse for job listings and an improved investor portal. This revamp resulted in a 28.5% increase in organic sessions, a 6.78% increase in average session durations, and a 4.62% decrease in bounce rate, successfully establishing Upfield's new online presence.

Upfield