Case Study: SofaSofa increases revenue per visitor by 77% with Digivate CRO optimisation

SofaSofa boosts revenue per visitor by 77% with Digivate

SofaSofa, a leading UK sofa manufacturer and retailer, faced a challenge with a consistently low conversion rate and a high basket drop-off rate on their website. Their complicated shipping calculator and lack of key assurances were creating friction for users. Digivate was engaged to address this issue.

Digivate implemented a psychology-first approach, creating a new basket page design focused on delivery assurances and a simplified calculator. After A/B testing this new version, Digivate achieved significant results for SofaSofa, including an 85% higher conversion rate and a 77% increase in revenue per visitor. This delivered a 2,324% return on investment for the project.

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