Case Study: SofaSofa boosts conversions by 85% with Digivate's integrated SEO, PPC and CRO strategy

SofaSofa boosts organic traffic 24% and conversions 85% with Digivate

SofaSofa, a UK-based direct-to-consumer sofa company, faced a significant challenge when fierce competition and Google's algorithm changes, which favored large corporations, pushed them out of the top search results for valuable keywords like "sofa." This loss of visibility threatened their steady stream of traffic and revenue. They enlisted the digital marketing agency Digivate to help them regain their online presence and improve conversions in a highly competitive market.

Digivate implemented an integrated strategy combining SEO, content creation, and PPC management. They targeted overlooked long-tail keywords with new blog content and Digital PR campaigns, optimized the website's existing pages for better user experience and rankings, and managed Google Ads with a focus on ROI. As a result, SofaSofa achieved top 3 rankings for 50 valuable search terms, a 24% increase in organic traffic, an 85% higher sitewide conversion rate, and a 77% increase in revenue per customer.

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