Case Study: Royal Opera House boosts merch conversions with Digivate CRO Quick Wins Audit

Royal Opera House boosts merch transactions by 36.91% with Digivate

The Royal Opera House faced a challenge with low conversion rates on its Shopify merchandise store. Digivate was enlisted to perform a Conversion Rate Optimisation (CRO) 'Quick Wins' Audit to identify and address these issues.

Digivate implemented easy-to-implement optimisations targeting the homepage, category page filters, and checkout process. As a result, the Royal Opera House saw a +23.18% increase in conversions and a +36.91% increase in transactions within the first month. Digivate's work also dramatically increased revenue from email campaigns by 128% and boosted eCommerce conversions from social media traffic by 285%.

Royal Opera House