Case Study: Norrie Johnston Recruitment boosts conversions by 118.75% with Digivate CRO

Norrie Johnston Recruitment boosts conversions by 118.75% with Digivate

Norrie Johnston Recruitment, a specialist recruiter for senior roles across multiple industries, wanted to increase quality B2B leads to place more senior talent. They partnered with Digivate, which conducted a conversion rate optimisation (CRO) audit to address high user drop-off rates on their website.

Digivate implemented a series of CRO improvements focused on key conversion points, including refining forms, call-to-action buttons, site navigation, and web copy. These actions led to a 118.75% increase in conversions over six months, a 25.5% increase in sessions, and a 70% decrease in sitewide bounce rate, significantly boosting lead generation.

Norrie Johnston Recruitment