Case Study: McMiller boosts revenue and ROI with Digivate

McMiller increases revenue 151% and ROI 400% with Digivate

McMiller, a carbon-neutral independent board game creator, was investing in Google Ads and Facebook advertising. While these efforts were driving sales, they were doing so at a low and unprofitable return on investment. They engaged Digivate in April 2021 to grow their sales and increase their ROI via paid social media advertising.

Digivate developed detailed, data-led audience personas to identify key customer segments. This allowed them to tailor specific ad messaging, creative, and focus their efforts on the most effective ad networks and formats for each audience. The strategy also identified the holiday season as the key purchasing period, allowing for effective budget allocation. As a result of Digivate's work, McMiller saw a 151% increase in revenue and a 400% increase in ROI compared to the previous year.

McMiller