Case Study: Bayer AG improves patient access and usability with Digivate

Bayer AG boosts referring-domain visitors by 71.4% with Digivate

Bayer AG, a leading pharmaceutical company, needed a website to clearly present information about their Breelib medical device to patients. They came to Digivate with the challenge of creating an accessible and easy-to-use site that could effectively explain how to use, set up, and troubleshoot the nebuliser.

Digivate built the site using TeamSite CMS, implementing an interactive troubleshooting section with videos and a video call request form. They prioritized accessibility with large layout elements and custom iconography. An SEO strategy was also executed, including adding alt text and submitting an XML sitemap. As a result, Digivate delivered a fully responsive website that drove a 71.4% increase in visitors from referring domains.

Bayer AG