Case Study: BackCountry Gear boosts revenue and conversions with DigitlHaus and BigCommerce

BackCountry Gear boosts revenue 58% with DigitlHaus

Backcountry Gear, a retailer of premium outdoor apparel and gear, was constrained by its legacy Magento platform. The outdated site had cumbersome navigation, limited functionality, and a design that hurt sales and engagement. DigitlHaus was enlisted to migrate the store to a new platform and overcome these challenges.

DigitlHaus migrated the store to BigCommerce and executed a comprehensive redesign focused on modern UX and advanced navigation. The solution included a host of custom features like faceted search, dynamic product pages, and improved promotional tools. This new platform led to a significant measurable impact, with a 58% increase in revenue, a 49% growth in transactions, and a 6% rise in average order value for Backcountry Gear.

BackCountry Gear