Case Study: American Leather boosts engagement and conversions with DigitlHaus

American Leather boosts engagement 28% with DigitlHaus

American Leather, a premium custom furniture manufacturer, faced significant challenges with their outdated BigCommerce platform. Their legacy theme prevented essential updates, creating a complex and frustrating user experience for product customization and swatch ordering. This led to high abandonment rates and operational inefficiencies. They partnered with DigitlHaus Agency to modernize their eCommerce experience and streamline their backend processes.

DigitlHaus redesigned the storefront with a focus on luxury and usability, simplifying navigation and integrating live product previews. They developed a custom application to automate inventory synchronization between BigCommerce and Cylindo. This solution delivered impressive results: an 8% increase in conversions, a 28% rise in engagement, and 27% growth in organic search traffic. DigitlHaus provided a future-proof platform that enhanced both the customer experience and operational efficiency for American Leather.

American Leather