Case Study: Willows Activity Farm grows memberships and ticketing with DigiTickets

Willows Activity Farm - Customer Case Study

Willows Activity Farm, one of the UK’s best-loved family attractions, needed a flexible ticketing setup to support a wide range of offerings, including memberships, birthday parties, group bookings, special events, and even summer camping. Working with DigiTickets, they also wanted their online ticketing to connect smoothly with their on-site visitor app and membership management processes.

DigiTickets delivered an integrated solution combining online ticketing, EPOS, and an Attractions.io app integration, plus a digital wallet for membership cards. This helped Willows keep customer information in one place, simplify bookings, and increase on-site stays through combined day-ticket-and-camping transactions. The partnership has lasted nearly a decade, with DigiTickets supporting 35,000 members and £25 million processed.

Willows Activity Farm