Case Study: West Somerset Railway improves online booking with DigiTickets

West Somerset Railway streamlines bookings in seconds with DigiTickets

West Somerset Railway, a heritage railway, faced a challenge as the number of online ticket bookings grew. Their existing website and booking process were not optimized for this shift, creating a risk of losing sales and providing a poor guest experience. They partnered with their existing vendors, DigiTickets and Website Vision, to build a new integrated website journey to streamline the booking process.

DigiTickets implemented a solution that seamlessly integrated their booking system with the new Website Vision CMS. This created a more intuitive booking flow with real-time availability and a streamlined checkout. The results included a more positive experience for guests and staff, with fewer customer questions reported. The new system also provided enhanced reporting capabilities to allow West Somerset Railway to continuously measure and optimize the journey for future conversions.

West Somerset Railway