Case Study: Folly Farm improves guest admissions and self-service with DigiTickets

Folly Farm streamlines entry for 500,000 visitors a year with DigiTickets

Folly Farm, a major independent adventure park and zoo in Wales, faced challenges with its outdated, disconnected legacy systems which drained operational efficiency and created a slow, cumbersome entry process for its 500,000 annual visitors. They partnered with DigiTickets to modernize their digital infrastructure and implement a streamlined digital ticketing system to enhance the guest experience and encourage more online bookings.

DigiTickets implemented a digital ticketing solution featuring secure barcodes for quick scanning and ProKiosk self-service units for walk-up sales and food ordering. This resulted in significantly reduced queue times, improved customer experience, and freed up staff to be redeployed to other operational areas. The vendor's platform also provided real-time data across departments, saving on staff costs and allowing for more strategic, value-added tasks.

Folly Farm