Case Study: Dublin Zoo streamlines ticketing and event redemptions with DigiTickets

Dublin Zoo - Customer Case Study

DigiTickets worked with Dublin Zoo, Ireland’s largest family attraction, to support its growing admissions and events programme, including the popular Wild Lights event. As visitor numbers and event demand increased, the zoo needed a faster, more efficient way to manage ticketing and redemptions while also creating a distinct branded journey for Wild Lights.

DigiTickets implemented its branches feature to give Wild Lights its own branding, alongside ProPoint EPOS and handheld scanners to speed up ticket scanning and queue-busting redemptions. The result was a smoother visitor flow and faster entry processing across 17 redemption points, with DigiTickets supporting Dublin Zoo over 7 years and helping process €40 million in sales.

Dublin Zoo