Case Study: Kantar Worldpanel improves platform scalability and security with Digiteum

Kantar Worldpanel streamlines Shoppix across 90 markets with Digiteum

Kantar Worldpanel, a global provider of consumer insights, engaged Digiteum for digital technology consulting services to review and improve its Shoppix consumer loyalty platform. The challenge involved identifying performance, security, and architectural issues within the platform's iOS and Android apps, Azure backend, and API, and developing a strategy to scale the platform for the Chinese market.

Digiteum conducted a comprehensive analysis and provided practical recommendations to optimize code, enhance security by addressing weak algorithms, and reconfigure the architecture to a modular design for easier maintenance. The vendor also delivered a tailored digital strategy for the Chinese market, suggesting alternative services to replace blocked platforms. As a result, Kantar received a clear path to reduce development costs, improve performance stability, and successfully scale the platform.

Kantar Worldpanel (UK)