Case Study: Walmart boosts shoppable discovery with Digitas North America

Walmart drives 7.9B media impressions with Digitas North America

The customer Walmart faced the challenge of showcasing its brand versatility and making it easier for all customers to discover and shop for their favorite items. The vendor Digitas North America developed an integrated media and total commerce solution to address this.

Digitas North America created the "Welcome to your Walmart" campaign, which partnered with celebrities and characters like Patrick Mahomes, Becky G, and Barbie to curate and share their personal, shoppable carts. This strategy provided a candid look into their interests and bridged the gap between celebrity lifestyle and convenient online shopping. The campaign generated over 7.9 billion media impressions, helped Walmart become the #1 retailer of Barbie products, and garnered significant engagement, including 154K likes on a single Instagram post.

Walmart