Case Study: Crocs achieves a flawless global agency transition with Digitas

Crocs goes live in-market in 30 days with Digitas

The footwear brand Crocs faced the challenge of transitioning its global digital media and creative business to a new agency partner without any service gaps. They needed to quickly onboard over 40 client relationships across five countries and three regions. Digitas North America was selected as the new Global Digital Media & Creative Agency partner to manage this complex transition.

Digitas implemented a full transition playbook and a new global hub operating model to successfully activate 30 campaigns across 5 countries in just 30 days. The solution included transferring 10 media and social platforms and establishing a core team of over 90 people. As a result, Digitas enabled Crocs to exceed its forecasted traffic goal by 57% and achieve a 20% more cost efficient cost per landing page view, all while going to market without any flaws.

Crocs