Case Study: a top 5 pharma company migrates 10,000+ pages 60% faster with Digitalya

Top 5 Pharma Company migrates 10,000+ pages 60% faster with Digitalya

The customer, a top 5 pharma company, faced the challenge of migrating a vast amount of content from an outdated Adobe AEM setup to a new Magnolia CMS platform. Their complex content structure, built over eight years across multiple websites, was difficult to manage and required a migration strategy that would avoid losing SEO value and missing a short content freeze window. They engaged Digitalya to support the technical migration strategy and execution.

Digitalya implemented a structured migration process that included a full content audit, automated migration with human validation, and a comprehensive SEO redirect strategy. This approach allowed them to migrate over 10,000 pages 60% faster than a manual process. The results for the client included a 12% increase in website traffic and three times more time spent on the site by the average user.