Case Study: Top 5 Pharma Company boosts HCP engagement with Digitalya's personalization engine

Top 5 Pharma Company launches pharma content personalization in 4 weeks with Digitalya

The customer, a top 5 pharma company, faced the challenge of increasing engagement and premium subscriptions on its HCP portal. Its content was not centralized or labeled, and it lacked clear performance metrics. Digitalya was engaged to deploy its HCP Personalization Engine service to address these issues.

Digitalya built a personalization engine that used the HCP's specialty, captured at login, as its core signal. The solution included a dynamic homepage with personalized article batches and sidebar recommendations on article pages to drive exploration. Digitalya delivered the end-to-end solution in just four weeks, an estimated 50% faster than expected, resulting in an estimated 10-20% increase in premium subscriptions.