Case Study: a top 5 pharma company improves HCP portal experience with Digitalya

Top 5 Pharma Company improves HCP portal with Digitalya’s 6-criteria audit

Digitalya was engaged by a top 5 pharma company to address challenges with its healthcare professional (HCP) portal. The client needed to better understand how effectively the portal supported physicians in accessing scientific information, specifically investigating its usability, content structure, and whether it aligned with how HCPs search for and engage with medical data.

Digitalya conducted a comprehensive HCP portal audit across six key dimensions, including user experience, content, and technical performance. The solution provided the client with a prioritized roadmap of strategic recommendations, from quick technical fixes to long-term engagement features. As a result, Digitalya delivered a clear framework for immediate improvements and strategic guidance to significantly enhance the portal's value and effectiveness for healthcare professionals.