Case Study: a top 5 pharma company unifies HCP portals with Digitalya

Top 5 Pharma Company doubles HCP traffic and cuts publication time to 1 day with Digitalya

Digitalya partnered with a top 5 pharma company based in Germany to address its fragmented digital landscape. The client was maintaining numerous disconnected healthcare professional (HCP) portals for its various brands and therapy areas, which led to inefficient communication, compliance challenges due to German regulations, and a poor user experience for HCPs who had to navigate multiple sites with separate logins.

The solution implemented by Digitalya was a unified HCP portal built using technologies including Laravel and Veeva. This single platform consolidated all content and provided a shared component catalog, single sign-on, and integrations with internal systems. As a result, Digitalya helped the client double its year-over-year unique visitors, grow to over 70,000 registered HCPs, and reduce content publication time to just one day across all four business units.