Case Study: a top 5 pharma company boosts oncology HCP engagement with Digitalya's HCP Portal

Top 5 Pharma Company boosts page performance by 200% with Digitalya

Digitalya partnered with a top 5 pharma company to address its fragmented and non-personalized approach to engaging oncology healthcare professionals (HCPs) in Germany. The customer's challenges included a lack of a centralized portal for information and tools, an inability to deliver personalized content based on an HCP's specialty or preferences, and limited tracking of engagement across its various platforms.

Working in Agile sprints, Digitalya developed a custom HCP Portal that extended the existing CMS and included a dynamic content provisioning system for personalization and improved search discoverability. The solution resulted in a 200% increase in page performance, significantly faster development times for new content, and improved HCP engagement through advanced social sharing features, all while ensuring full compliance with data privacy and security regulations.