Case Study: Florida Dairy Farmers boosts engagement with DigitalUs website redesign

Florida Dairy Farmers cuts bounce rate by 40% with DigitalUs

Florida Dairy Farmers (FDF), Florida's milk promotion group, needed a more engaging and secure website to promote the dairy industry and increase visitor time on the site. Their previous open-source platform was limited in functionality and vulnerable. They partnered with DigitalUs to build a new site on the Solodev CMS that would be easy for multiple users to update.

DigitalUs implemented a highly customizable and secure website featuring interactive content like recipes, a blog, and a contest section to boost engagement. The results were significant, with the bounce rate decreasing by almost 40%, pages per session more than doubling to 3.93, and average time on site doubling to over three minutes. The site also earned a Gold Medal in the AVA Digital Awards, achieving FDF's online objectives.

Florida Dairy Farmers