Case Study: WideOrbit achieves uninterrupted ad delivery and disaster‑proof hosting with Digital Realty

Helping an Industry Leader Drive the Business of Advertising

WideOrbit, a leading provider of ad sales and operations software for broadcast, cable and digital publishers, needed a managed hosting solution that guaranteed uninterrupted service for thousands of radio and TV stations and supported new programmatic capabilities. The core challenge was to let clients focus on selling and scheduling ads while WideOrbit ensured continuous, secure backend operations and business continuity in the face of seismic and power risks.

WideOrbit chose Digital Realty’s hardened 365 Main Street data center to host dedicated servers and backups, leveraging seismic isolation, robust backup power, redundant systems and route-optimized networking. The partnership delivered full daily backups, geographic redundancy, proximity to WideOrbit’s technical team, rapid onboarding and scalable capacity—resulting in a resilient, enterprise-grade hosting platform that supports fast growth and reliable ad operations.

WideOrbit

Alec Pettersen

Chief Information Officer