Case Study: World-Leading European Brewer Company achieves accelerated cloud migration and earlier cost savings with Digital Realty

Flexible Infrastructure Accelerates Leading European Brewery’s Cloud Migration Journey

A leading European brewer with roughly 75–100 breweries across Europe and Asia needed to modernise its IT estate after rapid global expansion. The company wanted to close costly proprietary data centres and shift from CapEx to OpEx, but could not immediately move all applications and data to the cloud without risking service disruption, higher costs, or vendor lock‑in.

The brewer colocated remaining physical hardware in an Interxion data centre and adopted a hybrid IT approach, allowing phased cloud testing and easy rollback to on‑premises kit when needed. This flexible strategy lowered migration risk, accelerated realisation of cost savings, gave the company commercial independence from its IT service provider, and shortened what would otherwise have been a multi‑year migration.