Case Study: Deluxe achieves secure, resilient cloud-based playout and 50% cost savings with Digital Realty

Deluxe Integrates Multi-Site Resilience into its Cloud-Based Playout Platform

Deluxe, a long-established provider of services to the entertainment industry, faced the challenge of moving broadcasters from tape-based, proprietary systems to a secure, flexible cloud platform that could manage media assets, playout and global distribution as content shifted to digital and IP delivery. The brief was to deliver a resilient, secure solution that reduced costs and sped time‑to‑market while meeting broadcasters’ uptime and security requirements.

Deluxe built LeapCloud: a non‑proprietary, private cloud MAM, playout and delivery platform hosted in Interxion data centres. LeapCloud delivers SD/HD channels over IP, supports rapid channel launches (as little as a week), includes integrated disaster recovery and carrier‑neutral connectivity, and shifts customers to an opex model. The service has driven operational efficiencies and faster revenue generation—reducing operating costs by around 50%—and is already used by 20+ broadcasters, including a major sports rights holder.

Deluxe

Alec Stichbury

Chief Technology Officer