Case Study: Rubicon Project achieves faster ad delivery and resilient European expansion with Digital Realty (Interxion)

Adtech Leader Rubicon Project Advances in Europe With Interaxion

Rubicon Project, a global adtech platform that runs real-time auctions for ad space in milliseconds, needed to reduce latency, improve resilience and support rapid growth in Europe. To avoid losing impressions when ads arrive too slowly, the company sought a second European location to complement its Amsterdam presence and stay close to users and markets.

Rubicon colocated private cages at Interxion’s carrier-dense Frankfurt and Amsterdam campuses, leveraging Interxion’s hands-and-eyes service and industry insight to deploy fast, scalable infrastructure. The result: lower latency and stronger failover across two sites, rapid capacity scaling to meet growth, and improved performance that keeps customers happier.

Rubicon Project

Matthew Breedlove

VP of Technical and Data Operations