Case Study: William Russell earns 100 links with Digitaloft’s Worldwide Expat Index

William Russell earns 100 links with Digitaloft's Worldwide Expat Index

Digitaloft was engaged by William Russell, an expat insurance provider, to address a challenge of increasing organic search visibility and site authority. The brand's link profile lacked depth and relevance to its core audience of expats and those considering relocation, which was hindering its ongoing SEO success.

The vendor's solution was to create a data-driven digital PR campaign called 'The Worldwide Expat Index,' which ranked the best countries for expats to live. This campaign earned 100 high-quality links from 86 referring domains, with an average Domain Rating of 52. The results included coverage in highly relevant expat publications, which increased site authority and contributed to the brand's organic growth.

William Russell