Case Study: Outdoor Toys grows organic traffic after domain migration with Digitaloft

Outdoor Toys grows organic traffic by 28.5k monthly sessions with Digitaloft

Digitaloft was engaged by Outdoor Toys, a UK-based retailer of children's outdoor play equipment, to recover organic traffic following a complex migration. The challenge involved a simultaneous domain change from .co.uk to .com and a re-platforming to Shopify, which resulted in an initial significant downturn in rankings and visibility.

The solution implemented by Digitaloft focused on a three-part recovery roadmap: meticulous redirect mapping, comprehensive content auditing, and resolving technical SEO issues on the new Shopify platform. As a result, Digitaloft successfully recovered and then grew the site's performance. Within four months, monthly organic sessions increased by over 28,500, and top three keyword rankings grew by 252, significantly surpassing pre-migration levels.

Outdoor Toys