Case Study: Millets earns 150+ high-authority links with Digitaloft

Millets earns 108 high-authority links in 2024 with Digitaloft

Digitaloft partnered with Millets, a leading UK outdoor retailer, to help the brand secure topically relevant links from high-authority media. The challenge was to boost Millets' organic search performance and increase brand awareness among its target audience of outdoor enthusiasts.

The solution implemented by Digitaloft combined data-driven hero campaigns, proactive PR, product PR, and an always-on reactive strategy. This approach secured 169 pieces of coverage and 108 high-authority links with an average Domain Rating of 74, driving significant improvements in key rankings and online visibility for Millets.

Millets