Case Study: Harley Street Skin Clinic achieves 155% organic traffic growth with Digitaloft

Harley Street Skin Clinic boosts organic traffic 155% with Digitaloft

Harley Street Skin Clinic, an award-winning aesthetic and medical clinic, faced a significant decline in organic traffic, with visibility for local-intent keywords dropping by 90% over four years. They approached the SEO agency Digitaloft for a complete refresh of their organic strategy to regain rankings and increase brand presence.

Digitaloft implemented an integrated strategy combining on-page and technical SEO with digital PR. This involved optimizing the site for local searches, showcasing the clinic's expertise through content and media coverage, expanding the keyword footprint with new pages, and successfully managing a site migration. As a result, Harley Street Skin Clinic saw a 155% YoY increase in monthly sessions, a 429% YoY increase in organic conversions, and a 212% increase in top 3 ranked keywords, achieving top rankings for numerous competitive terms.

Harley Street Skin Clinic