Case Study: GO Outdoors earns 76 pieces of coverage with Digitaloft’s Caravanning Hotspots campaign

GO Outdoors earns 76 pieces of coverage with Digitaloft

Digitaloft was engaged by GO Outdoors, a major UK outdoor retail chain, to increase organic visibility, brand awareness, and establish the brand as a leading name in its market. The challenge was to drive relevant traffic and increase revenue, with a specific focus on promoting their caravanning product category ahead of the summer season.

The solution implemented by Digitaloft was a data-driven digital PR campaign titled "Caravanning Hotspots," which identified the best UK locations for caravan holidays. The campaign was strategically pitched to travel, outdoor, and family-focused publications. Digitaloft secured 76 pieces of media coverage, including 33 valuable links to the GO Outdoors website, with placements in major national publications like The Sun and highly relevant industry sites like Caravan Times.

GO Outdoors