Case Study: Finn earns 116 links from 72 domains with Digitaloft's US car insurance study

Finn earns 116 links from 72 domains with Digitaloft

Finn, a car subscription service, engaged Digitaloft to support its rapid growth and entry into the US market. The primary challenge was to earn topically relevant links from top-tier media to ultimately drive growth in organic search performance, increase rankings, and boost revenue.

Digitaloft implemented a data-driven digital PR campaign that created a study on the cost of car insurance in every US state. This solution leveraged regional hooks and a topic of consumer frustration that aligned with Finn's all-inclusive service. The campaign earned 116 links from 72 referring domains, with an average Domain Rating of 55, including coverage in major publications like USA Today and Yahoo Finance. Digitaloft's work contributed to Finn's consistent month-on-month organic growth and a stable top-3 ranking for its key term.

Finn