Case Study: Emma achieves AI search visibility growth with Digitaloft product PR

Emma boosts AI search visibility by 44.7% with Digitaloft

Emma – the Sleep Company, a UK-based sleep brand, faced declining visibility in organic branded search as consumer behavior shifted toward AI and LLM-driven product discovery. They approached Digitaloft to implement a product PR strategy that would ensure their products remained visible across new research platforms and within key competitor comparisons.

Digitaloft executed a targeted product PR campaign focused on securing placements in high-authority dream publications. This strategy successfully earned 86 pieces of coverage and 84 high-quality links, leading to a 44.7% YoY increase in impressions and a 36.2% monthly increase in AI referral traffic. A key outcome was a top product ranking in The Guardian, which directly led to Emma's product being recommended in Google's AI Mode within 24 hours and in ChatGPT within a week, significantly boosting their AI search visibility.

Emma – the Sleep Company