Case Study: Christmas Tree World boosts Black Friday revenue and traffic with Digitaloft

Christmas Tree World grows organic revenue 43% over Black Friday with Digitaloft

Christmas Tree World, a leading UK retailer of artificial Christmas trees, faced the challenge of dominating search results during the highly competitive Black Friday period against major competitors like Amazon and B&Q. They partnered with the digital agency Digitaloft to implement an integrated SEO and digital PR strategy to increase their organic visibility and sales.

Digitaloft's solution involved deep customer and keyword research, continuous on-page and technical SEO improvements, and a proactive digital PR campaign to secure high-authority media coverage. This strategy resulted in a 43% year-over-year increase in organic revenue and a 300% increase in organic clicks during Black Friday. They also earned 89 pieces of media coverage, securing top rankings for crucial keywords and smashing their ambitious traffic and revenue forecasts.

Christmas Tree World