Case Study: BOXT achieves top-3 rankings and 61% more organic sessions with Digitaloft

BOXT boosts organic sessions 61% with Digitaloft

Boxt, a multi-award-winning online platform for purchasing home energy products like boilers, was experiencing a decline in organic search visibility. They engaged the vendor, Digitaloft, to reverse this trend after their previous SEO strategy had overlooked fundamental issues while focusing on lower-impact technical tasks.

Digitaloft implemented a strategy that first resolved critical growth-blocking technical issues, such as the site's JavaScript rendering problem that prevented search engines from crawling content. They then built best-in-class landing pages aligned with user intent and executed a large-scale digital PR campaign to position Boxt as an industry expert. This approach delivered a 61% increase in organic sessions in the first year, earned over 3,000 pieces of coverage with 2,857 links, and secured consistent top-three rankings for high-value keywords like "new boiler."

Boxt