Case Study: Booking.com for Business achieves 75+ hyper-relevant media placements with Digitaloft

Booking.com for Business earns 75+ hyper-relevant links with Digitaloft

Booking.com for Business approached Digitaloft with the objective of increasing authoritative, high-quality earned media links and coverage from US publications. The challenge was to strengthen the brand's online presence, support SEO growth, and build trust within the competitive business travel space.

Digitaloft implemented a data-led digital PR strategy combining hero campaigns with proactive and reactive PR. This approach secured over 75 hyper-relevant links, with 67% coming from new domains. The campaign successfully increased the brand's organic traffic by 28% and enhanced its authority and E-E-A-T signals.

Booking.com for Business