Case Study: blackcircles.com gets its pothole campaign debated in Parliament with Digitaloft

blackcircles.com earns 20+ pieces of coverage and a Parliament mention with Digitaloft

Digitaloft partnered with Blackcircles.com, a leading UK online tyre retailer, to launch a digital PR campaign. The challenge was to position the brand as a trusted voice in motoring and spark a national conversation around a key issue affecting its customers, moving beyond just earning authoritative links.

The solution implemented by Digitaloft was a data-driven campaign called The UK Pothole Report. They used Freedom of Information requests and survey data to rank local authorities by pothole prevalence and repair costs. The campaign earned over 20 pieces of media coverage and, most notably, was cited in a speech in Parliament by an MP. Digitaloft successfully raised significant awareness for both the pothole issue and the Blackcircles.com brand.

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