Case Study: Color Line enhances onboard passenger experience and boosts ancillary sales with Digitalist Group’s mobile app

Color Line serves over 4 million customers with Digitalist Group's onboard mobile app

Color Line, a Norwegian cruise ferry company serving over four million passengers annually, wanted to enhance the passenger experience and increase ancillary revenue before, during, and after its cruises. The challenge was to create a more personalized and frictionless journey that seamlessly blended digital and physical interactions. To address this, they partnered with the vendor Digitalist Group to develop a new customer experience application.

Digitalist Group designed and built a mobile application to act as a primary hub for all onboard services. The technical solution used React Native for the frontend and Drupal with PostgreSQL on AWS for the backend. This app allows passengers to easily discover services, get answers to questions, and initiate purchases, scaling the delivery of personalized service. The solution successfully helped Color Line develop perceived customer value and open new revenue streams for ancillary sales.

Color Line