Case Study: Lighting Illusions enhances ecommerce UX and sales with Digital8

Lighting Illusions launches a new React ecommerce website in November 2023 with Digital8

Digital8 designed and developed a new React-based website for Lighting Illusions, a leading Australian retailer of lighting and fans. The client's challenge was an underperforming legacy website that provided a poor user experience, suffered from stability issues, and had fallen behind in SEO performance, which was hindering online sales and product awareness.

The Digital8 team built a new site using Laravel and React, integrating e-commerce functionality and a comprehensive search feature to streamline the customer journey. The new website successfully launched, meeting key objectives by significantly enhancing the user experience and improving SEO performance. Digital8's solution provided Lighting Illusions with a stable, high-performing platform that drives increased product awareness and conversions.

Lighting Illusions