Case Study: Cortland boosts brand awareness and consideration with Digital Yalo

Cortland lifts consideration 82% with Digital Yalo

Cortland, an apartment community brand with over 200 locations, engaged Digital Yalo to lead its brand-focused paid media strategy. The challenge was to increase brand awareness, recall, and consideration across priority U.S. markets rather than focusing on lower-funnel conversions.

Digital Yalo designed and managed an upper-funnel media approach leveraging CTV, Hulu, DOOH, and display. This strategy emphasized smarter market allocation to prioritize quality reach. The results included an 82% lift in consideration and a 99% lift in intent, with one in five exposed users likely to schedule a tour. Additionally, 67% of markets saw reduced spend while 78% delivered improved traffic efficiency.

Cortland