Case Study: Apollo Tires boosts brand consideration and warranty preference with Digital Yalo’s B2B paid media strategy

Apollo Tires boosts consideration 48% with Digital Yalo

Apollo Tires, a commercial truck tire company, faced the challenge of launching its products into the saturated North American market and building credibility among fleet managers and dealers. To address this, they engaged vendor Digital Yalo to develop and execute a performance-driven, B2B paid media strategy.

Digital Yalo implemented a multi-channel account-based media program across CTV, online video, digital and print publications, and programmatic display. The solution successfully balanced modern targeting with trusted industry environments. The campaign delivered strong results, including a 20% lift in warranty importance among users, a programmatic display CTR that exceeded its benchmark by 297%, and nearly half of surveyed respondents stating they were likely to consider Apollo Tires.

Apollo Tires