Case Study: The Law Society boosts Law Gazette Jobs Board market share with Digital Willow

The Law Society boosts Law Gazette job views 5.1x with Digital Willow

Digital Willow was engaged by the Law Society, the professional body for solicitors in England and Wales, to help increase the market share of its Law Gazette Jobs board. The challenge was to accelerate growth for the recruitment platform amidst increasing competition in the legal sector.

Digital Willow began with in-depth market research and benchmarking before developing a strategic framework focused on increasing candidate traffic and enhancing the platform's appeal to recruiters. The results were excellent, with the campaign achieving a job view ratio of 5.1 for every £1 spent. Google and Bing ads significantly outperformed industry averages with click-through rates of 3.82% and 4.02% respectively. Retargeting was highly effective, accounting for 36.5% of all impressions and delivering the lowest cost per job view at just £0.15.

The Law Society