Case Study: Simonds Homes boosts display home footfall with Digital Willow

Simonds Homes boosts display home footfall with Digital Willow and a 5.45% CTR

Simonds Homes, a highly awarded Australian home builder, sought to increase brand awareness and sales outside of Victoria by driving more footfall to its display homes. The vendor, Digital Willow, was tasked with targeting consumers near its own and competitors' display homes to redirect potential buyers.

Digital Willow implemented a proximity marketing solution using geo-fencing to target mobile devices within a 5km radius of target display homes. The campaign utilized low-cost, dynamic adverts customized for specific regions. This approach achieved a high click-through rate of 5.45% in the top-performing state of Queensland, with ads featuring timely directives performing the best.

Simonds Homes