Case Study: Simonds Homes achieves increased brand awareness and sales with Digital Willow

Simonds Homes achieves 9.09% CTR with Digital Willow

Simonds Homes, a major Australian home builder, sought to increase its brand awareness and sales outside of its home state of Victoria. The company partnered with vendor Digital Willow, which employed a PPC marketing strategy to meet this challenge and other goals like driving more traffic to display homes.

Digital Willow executed a highly targeted Google Ads campaign across four states, using unique ad copy and strategic budget allocation. They leveraged "moments that matter," such as sunny days, to increase ad impact. The solution achieved an exceptional 9.09% click-through rate, far exceeding the industry average, and resulted in over 190 submitted contact forms and 23,000 impressions for the client.

Simonds Homes