Case Study: Shakespeare's Globe increases ticket sales with Digital Willow proximity marketing

Shakespeare's Globe boosts ticket sales 30%+ with Digital Willow

Shakespeare's Globe, an iconic London theatre, faced intense competition for tourists and needed to significantly increase ticket sales on a tight budget. To address this challenge, they partnered with Digital Willow to implement a proximity marketing campaign.

Digital Willow used advanced GPS and geo-targeting techniques to deliver pinpointed advertising to the mobile devices of international tourists near competing attractions and hotels. This hyper-local strategy achieved a 1.08% click-through rate and an incredible 33.8% click-to-conversion rate. As a result, Shakespeare's Globe saw a ticket sales increase of over 30% year-on-year, leading them to request a repeat of the campaign with a larger budget.

Shakespeare's Globe