Case Study: RL360 gains exposure across 42 countries with Digital Willow

RL360 reaches 42 countries with Digital Willow and 2,075,629 impressions

Digital Willow partnered with RL360, a global provider of offshore financial products, to develop a digital marketing strategy targeting independent financial advisers across 42 countries. The challenge was to effectively reach this audience in numerous international markets without incurring exorbitant media costs.

The solution implemented by Digital Willow utilized granular targeting and an adserver, Sizmek, to verify ad impressions and optimize publisher partnerships. They further employed GPS and geo-location data to target specific financial hubs. As a result, Digital Willow delivered over 2 million impressions, achieved a 7.73% conversion rate with a key publisher, and maintained a first-position search average cost per click of just £0.43 across all 42 countries.

RL360