Case Study: RL360 achieves 20 million video views with Digital Willow

RL360 generates 20 million video views with Digital Willow

Digital Willow partnered with RL360, a leading international financial services company, to promote its ESG-focused investment products globally. The challenge was to drive widespread awareness and consideration of a new video campaign across multiple countries to several target audiences, including financial advisers, policyholders, and potential investors.

The solution implemented by Digital Willow involved a multi-channel strategy on LinkedIn, YouTube, Facebook, and Dianomi. They utilized precise audience targeting, programmatic buying to access premium publications, and cost-effective ad formats that only charged after 30 seconds of viewership. As a result, Digital Willow dramatically exceeded its goal by generating over 20 million video views across four channels at an exceptionally low average cost per view.

RL360