Case Study: RL360 boosts awareness and engagement for BlackRock model portfolios with Digital Willow

RL360 drives 3 million views with Digital Willow

The customer, RL360, partnered with BlackRock to launch three new model portfolio solutions in a highly competitive and saturated market. Their challenge was to both announce this new partnership and educate global financial advisors about these complex new offerings. They engaged vendor Digital Willow to manage this campaign.

Digital Willow implemented a multi-channel digital advertising strategy targeting financial advisors on LinkedIn, Google Search, YouTube, and through Programmatic ads. Video was key for explaining the solutions, and targeted publisher activity was used. The results were significant, generating over 3 million video views at a very low cost. Digital Willow also reported a 292% increase in clicks and a 77% decrease in cost-per-click on a high-performing LinkedIn ad.

RL360