Case Study: RL360 achieves precise global targeting across 38 countries with Digital Willow

RL360 achieves over 7% conversion rate with Digital Willow

RL360, an international finance company based in the Isle of Man, faced the challenge of staying top of mind with a precise target audience of independent financial advisors across 38 different countries. Digital Willow was engaged to develop and implement a comprehensive digital marketing strategy to meet this global challenge.

Digital Willow utilized ad-serving technology, including Google Campaign Manager 360, to precisely target the audience and manage the global campaign. This approach allowed for optimization and verification of ad delivery, achieving an average conversion rate of over 7%. The solution also resulted in over 100,000 free ad impressions annually and ensured the target audience saw sequenced messages a controlled seven times per month.

RL360