Case Study: Red Bull achieves B2B sales growth with Digital Willow

Red Bull generates €100,000+ B2B partnerships with Digital Willow

Red Bull Media House faced the challenge of transforming from a non-commercial entity into a successful sales property capable of generating high-value B2B partnerships. Digital Willow was appointed as a strategic consultant to guide them through this commercial transformation.

Digital Willow implemented a comprehensive solution that included developing commercial strategy, pricing, and marketing. They created high-value media packs and helped implement adservers, which led to successful partnerships with major brands like Adidas and Audi, each valued at over €100,000. As a result of Digital Willow's work, Red Bull had to hire more internal staff to manage the growth and became established as an international sales entity.

Red Bull